How to get in · ~$9B
Vercel
The company whose customer is the technical founder you already are.
The door
Startups Advocate · DevRel · FDE
- · Startups Advocate (GTM and DevRel)
- · Forward Deployed Engineer
- · Sales Engineer, Startups
The bar
Do you speak founder natively and ship on their stack? The advocate role is literally: find technical founders, accelerate them on Vercel.
Who actually gets in
pattern 01
Next.js community builders whose templates and demos other people fork
pattern 02
Founders who shipped many products on Vercel and can talk to founders as a peer
pattern 03
People who show up with the demo already deployed on the platform
Skills that matter here
Each links to the live demand board with the top certification per skill.
The first-principles path
01
Pick the door
Not a job title, a door: the role archetype that hires proof over pedigree. It is listed on every page below.
02
Study who gets in
Each company selects on a pattern. Read it. Becoming the pattern beats persuading the recruiter.
03
Build the artifact
One purpose-built project on their platform, deployed, demoable in one link. The spec is on each page.
04
Publish and route it
Post it publicly and tag the team, then get it to a named human: a warm intro beats the portal by an order of magnitude.
05
Apply with proof attached
Now the application is a formality confirming what the team already saw.
Your artifact for Vercel
A startup-velocity demo: landing page plus AI feature shipped on Vercel in a weekend, with a 90 second walkthrough aimed at their startups team.